BARACUTA

85th anniversary

3’57”

My favorite portraits taken for Baracuta’s 85th anniversary. In some ways a documentary, interviewing the city’s most influential people.

The G9 Harrington Jacket is an authentic British icon. Over the past 85 years, the jacket has been worn and loved by actors, musicians, and other personalities involved in a wide variety of artistic endeavors. It has also been a key identity element for individuals from all backgrounds. For all G9 fans, the jacket perfectly represents the brand’s values and attention to quality and design, the individual details of which have been cared for and perfected over nearly a century. I worked on twelve short pieces of content for social verticals about each artist and a short film encompassing them all.

The documentary, shot over five days, traces the lives of the city’s most iconic authors. We followed them, every moment of their day, in an effort to show the culture of Manchester and to best represent the product. The work then flowed into a book, with photographs by Jacopo benassi and some frames of my work.

Made in Manchester, May 2023.

Produced by: Basementheadquarter

Author: Ernesto Giustini

Director: Jacopo Benassi

With

A certain Ratio, Andy Votel, Anton Stevens,  Ben kelly, Beryl, Charlie Ballet, Joseph Otway, Ladi Kazim, Laura Kennedy, Luke Passey, Matty White, Stanley Chow, Victoria Jane.